I never pick niches I like. I find niches and determine if they’ll be profitable. Then, I educate myself on them and start writing and building. I run sites about topics that I don’t give a damn about. However, all of the information on them is written from the perspective of “is this truly useful to someone who is searching for this topic?”, and I never publish a site that looks like garbage, or has useless content

I don’t care if it’s boring to do all of that mindless research to write quality articles for a quality site – I want to make money and I’ll do anything possible to achieve success. Your success, or even that extra paycheck all comes down to if you’re willing to go that extra mile that 90% of the rest won’t do.

Even if I go as far as having my websites pay for their own domain name renewals, my mission is accomplished – it eliminates the expense of owning yet another domain name, lets me amass a bigger domain name portfolio…and that’s fine by me. Their rankings will only increase as the years go by. Otherwise, I’m enjoying an additional $50 to $100+ per year from a single 10 page mini-site with AdSense that took me in the upward of a week and a half to two weeks to create (multiply that by the dozens, and it really adds to your annual income!)

Tackling Topics You Don’t Care About for More Income

Imagine finding a micro-niche and domain name for a topic in personal injury, insurance or accounting. All three of these broad categories are notorious for having expensive keywords in virtually any PPC program. Of course, it would be rather newb-ish to attempt to rank for these exact terms.

However, you’re smarter than that – do some keyword research. Pick a few branches of these categories, then do keyword research on THOSE branches, and you just might find a long tail micro-niche with a .com that’s available, and little competition. Who cares if the term only gets 300 global searches per day – get yourself on page one of Google (or easier yet, Yahoo or Bing) and make sure your AdSense ads are in all of the hotspots seen in the heat map diagram.

The catch is that you know nothing about these topics. They’re dreadfully boring. Most people are not going to be willing to educate themselves on these topics for the sake of creating a mini-site. The sites that DO exist for them were probably created by lawyers and accountants – neither of which know a damn thing about SEO. Starting to see a light at the end of the tunnel?

It’s All About Motivation

You sat though years of doing boring book reports in high school and/or college…surely you can muster up the strength to do it again. This time around, the incentive is that you’ll get a residual income from it :)

While the “write about what you like” crowd is sticking only with niches they like and are interested in (and I’m sure those niches won’t be profitable), you’ll have your opportunity to take the bull by the horns and diversify your portfolio of income-generating sites, even though they’ll be in topics you know nothing about.

Besides, you might learn something new, and that’s never a bad thing!