Cottonelle Rips Off Famous Facebook Poll?
This totally blew my mind. A television commercial for Cottonelle advertised the “Cottonelle Roll Poll,” which basically borrows a concept that has gone viral seemingly forever-ago on Facebook: the infamous poll asking if you install your toilet paper to roll “over” or “under.”
It’s a well-known fact that this incredibly dumb but popular concept has been around for awhile. Beyond the famous paid-placement Facebook quiz that you’ve probably seen a million times, there’s also a group for this concept. This poll was so popular that it stuck around like a stray streamer of toilet paper on the heel of your shoe.
Even more shocking is the Facebook icon on this landing page, which takes you to Cottonelle’s Facebook page widget, showing follow-ups and results of the poll. They even followed up with the campaign on Youtube with a series of commercials (some of which are nationally syndicated).
If I were the guy who had originally conceptualized this whole idea, I’d be super pissed right about now!
This, however, goes back to a previous article I’ve written about the implications of corporate interest in stupid Facebook pages that go viral. Speaking of which, I’ve been creating more of these on a weekly basis – it’s fun to see them pick up steam as more and more people fan them!
