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There’s a new addition to AdWords that any company with local shops will definitely want to utilize as soon as possible, and it’s called Local Extensions. This feature is already a part of your AdWords account, and will sync with your Google Local Business account (providing that you already have one), to show individual businesses in an AdWords ad based on a searcher’s IP address.

In other words, if you search for “tire rotation,” and AdWords ad might show up on the results page that lists an auto body franchise chain, with the center nearest you right under the ad. That’s an AdWords Local Extension.

If you’d like to set this feature up, simply go into your AdWords account, and select a campaign. Then, click the “Settings” tab, and look for the “Locations, Languages and Demographics” sub-section. Within it is a [+] dropdown link for “Show relevant addresses with your ads (advanced).” Click it, and choose “Business owners” if you have a Google Local Business account. Upon clicking “Edit” next to this option, AdWords will automatically sync with your Local Business account, and should start syncing all of the businesses from that account within 24-48 hours. Otherwise, choose “Non-business owners” if you’d like to input manual addresses.

(Above) Setting up AdWords Local Extensions

In essence, this won’t cost you any more than before, but it will definitely get you some more qualified clicks and hopefully reduce your bounce rate. Think of it this way, people are no longer clicking an ad not knowing how near or far a service is to their location; rather, they’re clicking a link after seeing exactly where it is.