Archive for the ‘SEM’ Category:

Do You Do SEM Full Time? Diversify or Die!

{ Posted on Feb 16 2010 by Pixelrage }
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Categories : SEM
Here in the corporate world, I've begun to see a disturbing trend as the SEM (search engine marketing/pay-per-click advertising) account maintenance guy. SEM is very easily outsourced...to machines. It's time to wake up to the realization that you don't need ...Read More »

Debunking the Top Paying AdSense Keywords List

{ Posted on Dec 17 2009 by Pixelrage }
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Categories : SEM
A favorite of mine are all of the internet marketing newbies who gloat over this year's list of the top 50 or 100 highest paying AdSense keywords. Anyone in their right mind would know that there's an obvious catch to ...Read More »

I Hate 728×90 Banner Ads

{ Posted on Nov 22 2009 by admin }
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Categories : SEM
Ever since my earliest days in web design, I've hated the 728x90 full banner ad size. It's inconvenient. It doesn't fit properly. It's annoying to accommodate into any web design. Read More »

How to Set Up Google AdWords Local Extensions

{ Posted on Nov 10 2009 by Pixelrage }
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Categories : SEM
There's a new addition to AdWords that any company with local shops will definitely want to utilize as soon as possible, and it's called Local Extensions. This feature is already a part of your AdWords account, and will sync with ...Read More »

Google AdWords Adds More Clutter

{ Posted on Nov 03 2009 by Pixelrage }
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Categories : SEM
AdWords keeps changing things up - that is, adding more and more "stuff" to their ad results. I'm not so sure it's adding much value at this point. Maybe I'm stuck in a minimalist's point of view, but I miss ...Read More »

Google AdWords Sitelinks Beta

{ Posted on Oct 30 2009 by Pixelrage }
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Categories : SEM
At work, our corporate account was invited into the beta of Google AdWords' own version of sitelinks: that mysterious but most welcome feature where a small "link directory" snippet appears below a search engine result on page 1, position 1 ...Read More »

PPC Advertising: Information Highway Robbery?

{ Posted on Sep 17 2009 by Pixelrage }
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Categories : SEM
If you do SEM for your company, you're already familiar with the fact that you have to bid on your own company's name in AdWords et. al., this is a common practice in keyword bidding. Has anyone sat back and ...Read More »