Archive for the ‘Advertising Strategy’ Category:

How Much to Charge for Paid Placement Ads

{ Posted on Aug 04 2010 by Pixelrage }
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Categories : Advertising Strategy
Once your site has grown to the point where you've outgrown Google AdSense, it's time to consider paid placement ads. But, how much should you charge? Here's an easy way to tackle this question. Read More »

Advertising Isn’t All About Clicks

{ Posted on Jan 10 2010 by Pixelrage }
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Categories : Advertising Strategy
The key to brand awareness is repetition. It's an important part of any product launch or service awareness campaign, and the online component is certainly a part of it. Image ads don't have to be clicked to be successful! Read More »

If You Can’t Write, then Don’t

{ Posted on Nov 20 2009 by Pixelrage }
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Categories : Advertising Strategy
I'm not sure whether to laugh or cry at this incredibly pathetic attempt to get people to click an ad. It's quite possibly the worst PPC ad I've seen in a very long time, and you've probably come across it ...Read More »

The Worst AdSense Placement I’ve Ever Seen

{ Posted on Oct 28 2009 by Pixelrage }
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Categories : Advertising Strategy
Some people are pretty bad at ad placement, or are clueless about where they belong on a site. I have seen some pretty bad examples of AdSense placement in my day, but this one really takes the cake: Read More »