Keywords as Your Company Name
Have you ever named a company or website after a keyword? I have. It has serious benefits, both in branding and of course, SEO: just think about backlinks!
When it comes down to thinking up a name for a new website, some people opt to name their project or business with at least one (if not two) keywords that they want to be associated with. Many businesses have benefited from this…for instance: Pear Analytics, Search Engine Journal, iPhone, Pizza Hut, etc. Perhaps these entities haven’t purposely included their main keyword for SEO (certainly not Pizza Hut, since it was around before the public internet era), but it sure helps these businesses rank for those terms for one main reason: anyone who references them as a company will automatically be including that much-desired keyword in a backlink that points to their site.
Here’s another example: Wordpress theme designer “PremiumThemes.net” has its focal keyword as its own actual name. Therefore, it’s assured that he’ll naturally get tons of links pointing to his site with the advantageous keyword “premium themes,” which happens to be a major search term for people who look for Wordpress, Joomla, Drupal and other website themes that have a price tag on them. As a result, the site is always within the top couple results for a Google search of “premium themes” (which enjoys about 40,500 searches per month according to Google Keyword Tool, at the time this article was written!) According to Backlink Watch, the site has well over 12,000 backlinks with a majority of them including that 2-keyword term, either with or without a space in the middle.
Think about it: the most grueling part about launching a site is associating it with a keyword. While you’ll have to mindlessly build links to your own site, you’re also hoping that others will throw you an occasional link here and there along the way. There’s nothing more that you’ll want during this initial launch than keyword-loaded links that include the search terms you’ll want to rank for.
This is why exact keyword domains will NEVER decrease in demand. Many debate the hypothesis which states that having keywords in your actual domain name is a factor in helping you rank for those words in search engines. This may or may not be true, but one thing is for sure, it guarantees that you’ll get backlinks with those keywords.
